Lancome Spring 2012

Spring 2012 Forecasting


Currently, there is no say for any releases or future collaborations for Lancome 2012, as the brand is still working on their Holiday 2011 releases. Because the company is seeming to acquire more youtful models and more whimsical looks for their new launches, I feel that the newest trends for the 2012 year will maintain this younger, free, neutral look.

Generally Lancome chooses to focus on one facial feature and really play up that look. Right now, a lot of popular makup brands like MAC, Urban Decay, and Makeup Forever are playing up the dark lip for Fall 2011. However, Lancome is focusing on the eyes. The new Hynose Doll Lashes mascara is a big hit in both the UK and the United States. I believe that the Comany will continue with a new mascara or eye product to better intensify this look that is so well liked.

Perhaps something along the lines of a smokey eye will be advancing for the Lancome brand, since it is already a focus for the L'Oreal Paris brand.

Here are a few examples of a possible Lancome smokey eye:

Lancome is a very "classic" brand and likes a nice, clean look. I believe are two great examples of something Lancome would shoot for on their face charts for the Spring of 2012.

Lancome 2012

I propose that Lancome advertise to the younger crowd of 20-somethings, especially for their eye products being that most young women like to play up our eyes. Here is my personal Halloween Edition of Lancome's Hynose Doll Eyes Mascara look: I went for an actual "doll look":

Even though this look was just for fun, I feel that the larger eye trend is still developing and will be part of Lancome's spring 2012 collection, even more vividly.

Line Extention Suggestions:

In the world of cosmetics, packaging is everything! Packaging is a way of letting other consumers know what brand you are loyal to. for instance, a mint-green colored casing is the common packaging for Clinique, Rich gold, fancy packaging is a signature packaging for YSL lip products. Simple things like this can draw a lot of attention to certain brands and just seeing them being carried around or used by beautiful people will stimulate the mind into wnting to be one of those people. I suggest that Lancome extend a line of lip products to youthful, fun, vibrant colors to spread the words tht Lancome is not just an "old lady" brand. Something along the lines of this would do the company good, and would create a newer and younger consumer market:

Stila "Barbie Loves Stila" collection (2008)



MAC "Fafi" collection (2007)



MAC "Heatherette" collection "2008"



Cargo "Plantlove"