List of Websites used for Sourcing:
http://talkingmakeup.com/tag/cargo-cosmetics/
http://www.lancome-usa.com/Discover-Lancôme/discover-lancome,default,sc.html
http://www.lancome-usa.com/what%27s-new/whats-new,default,sc.html
http://www.lorealparisusa.com/_us/_en/default.aspx
http://en.wikipedia.org/wiki/Lanc%C3%B4me
http://www.peta.org/living/beauty-and-personal-care/companies/2660.aspx
http://news.softpedia.com/news/Lancome-Ad-with-Julia-Roberts-Banned-for-Being-Too-Retouched-Misleading-213789.shtml
http://www.guardian.co.uk/media/2011/jul/27/loreal-julia-roberts-ad-banned
http://www.temptalia.com/
http://www.independent.co.uk/news/world/europe/loral-heiress-liliane-bettencourt-loses-control-of-her-fortune-2372048.html
http://www.thelancomeblog.com/2010/02/michelle-phans-first-lancome-how-to.html
http://main.stylelist.com/2010/02/10/lancome-michelle-phan/
http://www.nasdaq.com/symbol/lrlcy
http://www.thetimes.co.uk/tto/news/
http://www.youtube.com/user/MichellePhan
http://www.youtube.com/user/PinkIntellect15
Thursday, October 27, 2011
Lancome Spring 2012
Spring 2012 Forecasting
Currently, there is no say for any releases or future collaborations for Lancome 2012, as the brand is still working on their Holiday 2011 releases. Because the company is seeming to acquire more youtful models and more whimsical looks for their new launches, I feel that the newest trends for the 2012 year will maintain this younger, free, neutral look.
Generally Lancome chooses to focus on one facial feature and really play up that look. Right now, a lot of popular makup brands like MAC, Urban Decay, and Makeup Forever are playing up the dark lip for Fall 2011. However, Lancome is focusing on the eyes. The new Hynose Doll Lashes mascara is a big hit in both the UK and the United States. I believe that the Comany will continue with a new mascara or eye product to better intensify this look that is so well liked.
Perhaps something along the lines of a smokey eye will be advancing for the Lancome brand, since it is already a focus for the L'Oreal Paris brand.
Here are a few examples of a possible Lancome smokey eye:
Currently, there is no say for any releases or future collaborations for Lancome 2012, as the brand is still working on their Holiday 2011 releases. Because the company is seeming to acquire more youtful models and more whimsical looks for their new launches, I feel that the newest trends for the 2012 year will maintain this younger, free, neutral look.
Generally Lancome chooses to focus on one facial feature and really play up that look. Right now, a lot of popular makup brands like MAC, Urban Decay, and Makeup Forever are playing up the dark lip for Fall 2011. However, Lancome is focusing on the eyes. The new Hynose Doll Lashes mascara is a big hit in both the UK and the United States. I believe that the Comany will continue with a new mascara or eye product to better intensify this look that is so well liked.
Perhaps something along the lines of a smokey eye will be advancing for the Lancome brand, since it is already a focus for the L'Oreal Paris brand.
Here are a few examples of a possible Lancome smokey eye:
Lancome is a very "classic" brand and likes a nice, clean look. I believe are two great examples of something Lancome would shoot for on their face charts for the Spring of 2012.
Lancome 2012
I propose that Lancome advertise to the younger crowd of 20-somethings, especially for their eye products being that most young women like to play up our eyes. Here is my personal Halloween Edition of Lancome's Hynose Doll Eyes Mascara look: I went for an actual "doll look":
Even though this look was just for fun, I feel that the larger eye trend is still developing and will be part of Lancome's spring 2012 collection, even more vividly.
Line Extention Suggestions:
In the world of cosmetics, packaging is everything! Packaging is a way of letting other consumers know what brand you are loyal to. for instance, a mint-green colored casing is the common packaging for Clinique, Rich gold, fancy packaging is a signature packaging for YSL lip products. Simple things like this can draw a lot of attention to certain brands and just seeing them being carried around or used by beautiful people will stimulate the mind into wnting to be one of those people. I suggest that Lancome extend a line of lip products to youthful, fun, vibrant colors to spread the words tht Lancome is not just an "old lady" brand. Something along the lines of this would do the company good, and would create a newer and younger consumer market:
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| Stila "Barbie Loves Stila" collection (2008) |
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| MAC "Fafi" collection (2007) |
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| MAC "Heatherette" collection "2008" |
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| Cargo "Plantlove" |
Lancome Spring 2011 Collection
Ultra Lavande
Lancome's Ultra Lavande collection is a mix of light, wispy lavander hues. The face charts for the Ultra Lavande collection consist of natural, whimsical looks to add only a hint of color. There are a number of different hues to choose from such as pinks, subtle purples, and neutral colors. The collection consists of single eye shadows, eye shadow palettes, lipsticks, lip glosses, nail enamels, and eye liners.
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| Ombre Magnetique Collection $42 "Disco Gold", "Silver", "Ultra Lavande " |
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| Ballerina Color Fever Gloss Natural Origin $26 "Beige Ballerine", "Lavander Rose", "Ballerine Ballerine" |
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| Ultra Lavande Blush, $40 "Butterflies Fever" |
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| Le Crayon Khol $24.50 "Ultra Lavande" |
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| Le Vernis Nail Polish $19 "Violet Groove", "Le 54" |
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| L’Absolu Rouge $29-$35 "Lily Rose","Dainty Rose", "Berry Rose"  "Ultra Lavande" The Ultra Lavande collection is very much monochromatic. This collection was focused on mainly pale purples and other complementting shades of purple for the spring season. This was a very sucessful collection, and many of the lip products sold out within the first couple of days of releasing in the United States. |
Thursday, October 13, 2011
Lancome Fall/Holiday 2011 Launches
HYPNOSE DOLL LASHES
The latest and one of the biggest hypes right now on Youtube is Lancome's new Doll Lashes Mascara. Many women seek the "false lash" look to create the illusion of larger eyes, and this mascara is a great way to achieve that look. The Lancome Company took seven years to create this new innovative product which is price-pointed at $25 and sold exclusively at Dillard's and Lancome counters nationally. Other components of this new, youthful collection consist of 3 Color Design palettes. These eyeshadow palettes consist of pastel, doll-like color schemes to coincide with the the Doll Lashes mascara available in Pink Envy, Violet Sweetheart, and Rose Coquette. The Color Design palettes are also sold exclusively at Dillard's and Lancome counters and are price-pointed at $48.
Hynose Doll Lashes Mascara $25
Lancome is infamous for creating cohesive eyeshadow palettes to fit their seasonal themes. This Doll Lashes collection has been a huge success in the United States and is attracting consumers of all ages. Here is Lancome's Video Make-up Artist Michelle Phan's baby doll look using Hypnose Doll Lashes.
29 St. HONORE
29 St. Honore is a limited edition product line from Lancome that is named after their first Parisian boutique. This collection emphasizes the classic feminine look of the 1940's. This collection provides a number of products from lip colors, glosses, nail enamels, eye shadows, and blushes to achieve this sexy look. Lancome's goal look for this collection is a bold look, with a complementing smokey eye. The Company was very excited about this product launch in August 2011 because of its vintage vibe. Unfortunately because this is a limited edition collection, the products will no longer be available in store or online once sold out. The collection consists of one Blush Multilumiere, two Color Design palette and liners, three Lip Colours, two Lip Glosses, and two Nail Colors.
Kate Winslet for Lancome
This fall, actress Kate Winslet has joined forces with Lancome in effort to raise awareness and also support the Golden Hat Foundation, which is a foundation for kids with autism. This is a limited edition collection and a percentage of the profits for each L'Absolu Rouge lipstick sold will benefit a child with autism. This collection is available online and at Lancome counters in the United States.
Kate Winslet's Interview for Lancome and the Golden Hat Foundation:
The latest and one of the biggest hypes right now on Youtube is Lancome's new Doll Lashes Mascara. Many women seek the "false lash" look to create the illusion of larger eyes, and this mascara is a great way to achieve that look. The Lancome Company took seven years to create this new innovative product which is price-pointed at $25 and sold exclusively at Dillard's and Lancome counters nationally. Other components of this new, youthful collection consist of 3 Color Design palettes. These eyeshadow palettes consist of pastel, doll-like color schemes to coincide with the the Doll Lashes mascara available in Pink Envy, Violet Sweetheart, and Rose Coquette. The Color Design palettes are also sold exclusively at Dillard's and Lancome counters and are price-pointed at $48.
Hynose Doll Lashes Mascara $25
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| Pink Envy $48 |
 |
| Violet Sweetheart $48 |
 |
| Rose Coquette $48 |
Lancome is infamous for creating cohesive eyeshadow palettes to fit their seasonal themes. This Doll Lashes collection has been a huge success in the United States and is attracting consumers of all ages. Here is Lancome's Video Make-up Artist Michelle Phan's baby doll look using Hypnose Doll Lashes.
29 St. HONORE
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| Maison Lancome $40 |
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| Golden Frenzy Color Design $48 |
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| Gris Fatale $48 |
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| Hold Up Red L'Absolu Rouge $29 |
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| Bang Bang Red and Noir 29 Mini Vernis $15 |
This fall, actress Kate Winslet has joined forces with Lancome in effort to raise awareness and also support the Golden Hat Foundation, which is a foundation for kids with autism. This is a limited edition collection and a percentage of the profits for each L'Absolu Rouge lipstick sold will benefit a child with autism. This collection is available online and at Lancome counters in the United States.
Kate Winslet's Interview for Lancome and the Golden Hat Foundation:
All About Lancome
History of Lancome (LRLCY Company)
LRLCY S.A. is the L'Oreal Paris company which works with many subsidiaries who generally specialize in beauty products for men and women. The L'Oreal Company is the LARGEST cosmetics and beauty company in the world. This company is publically owned and is very well known across the world for their professional and mass-market products. Their products are available in drugstores, salons, perfumeries, department stores, and mass-market retail chains. LRLCY owns a number of different brands, which of most we are familiar including: <b>Lancome, L’Oreal Paris, Garnier, Le Club des Createurs, Maybelline New York, Softsheen.Carson, L’Oreal Professionnel, Kerastase, Redken, Matrix, Pureology, Mizani, Shu Uemura Art of Hair, Keraskin Esthetics,YSL Beaute, Giorgio Armani, Biotherm, Cacharel, Diesel, Helena Rubinstein, Kiehl’s, Ralph Lauren, Shu Uemura, Viktor & Rolf, and Maison Martin Margiela,Vichy, La Roche Posay, Inneov, SkinCeuticals, and Sanoflore.</b>
LRLCY S.A. is the L'Oreal Paris company which works with many subsidiaries who generally specialize in beauty products for men and women. The L'Oreal Company is the LARGEST cosmetics and beauty company in the world. This company is publically owned and is very well known across the world for their professional and mass-market products. Their products are available in drugstores, salons, perfumeries, department stores, and mass-market retail chains. LRLCY owns a number of different brands, which of most we are familiar including: <b>Lancome, L’Oreal Paris, Garnier, Le Club des Createurs, Maybelline New York, Softsheen.Carson, L’Oreal Professionnel, Kerastase, Redken, Matrix, Pureology, Mizani, Shu Uemura Art of Hair, Keraskin Esthetics,YSL Beaute, Giorgio Armani, Biotherm, Cacharel, Diesel, Helena Rubinstein, Kiehl’s, Ralph Lauren, Shu Uemura, Viktor & Rolf, and Maison Martin Margiela,Vichy, La Roche Posay, Inneov, SkinCeuticals, and Sanoflore.</b>
The LRLCY Company was founded in 1909 in Clichy, France and is currently run by CEO and Chairman Jean-Paul Agon. He has remained CEO of the Company since 2006, and in March 2011 was appointed chairman. Agon has over 60,000 employees working under him in every section of the Company. The Company's headquarters remain in Clichy, France and have many partnerships across the globe.
More specifically, this blog will focus on the Lancome Company.
Legal Issues
The L'Oreal Company has had various legal issues specifically pertaining to racial discrimination and animal testing. In 2005, Elyse Yanoiwtz requested a plea to the Supreme Court of California for retaliatory termination of Jack Wiswall, former general manager of perfumeries. Wiswall visited a store that Yanowitz was managing and requested that she fire her dark-skinned sales girl, regardless of her satisfactory performance, because he felt that she was not "the" image of the L'Oreal Company. Instead, he pointed to a white, blonde-haired woman and quoted, "God dammit, get me one that looks like that!" However, Wiswall retired the following year.
In 2007, Garnier and an external recruitment agency were both fined 30,000 (Euros) for intentionally excluding non-white women for their recruitment. The Garnier Company challenged the case but was found guilty of the claims.
In 2011, the British Advertising Standards Authority banned a Lancome ad that featured Julia Roberts and Christy Turlington for representing and promoting self-image, which is a major problem amongst women and young girls in the UK. The ad presented an airbrushed look, which seemed artificial and unnatural. The Lancome ad is not banned in the United States.
Social Issues
One key issue that the L"Oreal Company has been battlling for years is the possibility of animal testing. CEO, Jean-Paul Agon stated that the Company has not involved any type of animal testing to finished products since the year 1989. However, Naturewatch, an anti-animal testing protesting group claimed that the Company confides in research companies that test their ingredients on animals. The L'Oreal company representatives deny these claims and continue to promote themselves as a company that is "Cruelty-free".
Advancements in the Company
Currently the L'Oreal Company has teamed up with actress Kate Winslett and the Golden Hat Foundation and a percentage of profits will go towards kids living with autism. (September 2011).
Lancome is good for issuing free travel-size/sample size gifts with a minimum purchase at it's department store counters. This is a year-round activity that has gained a lot of customer loyalty over the years.
Suggestion for the Company:
I suggest that Lancome create a permanent line of lipsticks or another specific product that donates a significant percentage of profits to a foundation year-round, rather than just for a limited time like the Kate Winslett line. Having one continuous product line that is specifically continued for a cause would possibly create more customer loyalty.
New Markets in the Company
Lancome has opened up to a new community: the Youtube community. Lancome has hired Michelle Phan, the #1 most subscribed beauty guru on Youtube to be their Video Market Leader. Channeling through such a popular website gains a lot more attention to the brand and a lot more exposure. Michelle also markets the brand through her own personal channel: http://www.youtube.com/user/MichellePhan which has over 1,000,000 subscribers and over 400,000,000 video views.
Suggestions for the Company:
I suggest that the company enlarge their target market to younger women in the 20's. Lancome is well known for the anti-aging serums and treatments, and many makeup artists recommend that young women in teh 20's began anti-aging treatments once they reach their early to mid-20's to prevent wrinkling and sun/skin damage. I've always thought of Lancome as an "old lady" brand because those are generally the type of women that I see flocking around the counters, or even working there. The company has a lot of good products that should be marketed towards younger girls since the brand has a strong reputation for timeless beauty.
Legal Issues
The L'Oreal Company has had various legal issues specifically pertaining to racial discrimination and animal testing. In 2005, Elyse Yanoiwtz requested a plea to the Supreme Court of California for retaliatory termination of Jack Wiswall, former general manager of perfumeries. Wiswall visited a store that Yanowitz was managing and requested that she fire her dark-skinned sales girl, regardless of her satisfactory performance, because he felt that she was not "the" image of the L'Oreal Company. Instead, he pointed to a white, blonde-haired woman and quoted, "God dammit, get me one that looks like that!" However, Wiswall retired the following year.
In 2007, Garnier and an external recruitment agency were both fined 30,000 (Euros) for intentionally excluding non-white women for their recruitment. The Garnier Company challenged the case but was found guilty of the claims.
In 2011, the British Advertising Standards Authority banned a Lancome ad that featured Julia Roberts and Christy Turlington for representing and promoting self-image, which is a major problem amongst women and young girls in the UK. The ad presented an airbrushed look, which seemed artificial and unnatural. The Lancome ad is not banned in the United States.
Social Issues
One key issue that the L"Oreal Company has been battlling for years is the possibility of animal testing. CEO, Jean-Paul Agon stated that the Company has not involved any type of animal testing to finished products since the year 1989. However, Naturewatch, an anti-animal testing protesting group claimed that the Company confides in research companies that test their ingredients on animals. The L'Oreal company representatives deny these claims and continue to promote themselves as a company that is "Cruelty-free".
Advancements in the Company
Currently the L'Oreal Company has teamed up with actress Kate Winslett and the Golden Hat Foundation and a percentage of profits will go towards kids living with autism. (September 2011).
Lancome is good for issuing free travel-size/sample size gifts with a minimum purchase at it's department store counters. This is a year-round activity that has gained a lot of customer loyalty over the years.
Suggestion for the Company:
I suggest that Lancome create a permanent line of lipsticks or another specific product that donates a significant percentage of profits to a foundation year-round, rather than just for a limited time like the Kate Winslett line. Having one continuous product line that is specifically continued for a cause would possibly create more customer loyalty.
New Markets in the Company
Lancome has opened up to a new community: the Youtube community. Lancome has hired Michelle Phan, the #1 most subscribed beauty guru on Youtube to be their Video Market Leader. Channeling through such a popular website gains a lot more attention to the brand and a lot more exposure. Michelle also markets the brand through her own personal channel: http://www.youtube.com/user/MichellePhan which has over 1,000,000 subscribers and over 400,000,000 video views.
Suggestions for the Company:
I suggest that the company enlarge their target market to younger women in the 20's. Lancome is well known for the anti-aging serums and treatments, and many makeup artists recommend that young women in teh 20's began anti-aging treatments once they reach their early to mid-20's to prevent wrinkling and sun/skin damage. I've always thought of Lancome as an "old lady" brand because those are generally the type of women that I see flocking around the counters, or even working there. The company has a lot of good products that should be marketed towards younger girls since the brand has a strong reputation for timeless beauty.
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